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It had been the main competitor of Matchbox until 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Many automobile manufacturers have licensed Hot Wheels to make scale models of the cars, permitting the use of original design blueprints and detailing. Though Hot Wheels were initially intended for children and young adults, they have become popular with adult collectors, such as limited edition versions are now made available.
Racing track set
Along with the cars themselves, Mattel produced a racing track record (sold separately). Though it would be upgraded during time, the initial track consisted of a collection of brightly colored orange street segments (pieced together to make an oblong( circular race track), using a single (or sometimes two) “super hitter” (artificial service channels by which cars passed onto the tracks, including battery-powered spinning wheels, which could propel the cars across the paths).
Through the years, Hot Wheels cars are collected mostly by children, but at the last 15 years[vague] there has been a growth in the amount of mature collectors. Mattel estimates that 41 million kids grew up playing with all the toys, the ordinary collector has over 1,550 automobiles, and children between the ages of 5 and 15 have a mean of 41 automobiles. Most consider the collecting craze began with the Treasure Hunts in 1995. Mike Strauss was called the father of Hot Wheels collecting; he’s organized two collectors’ events each year in some sort since 1986. The very first event was the Annual Hot Wheels Collectors Convention, generally held each year in the autumn. The conference happened in a variety of locations around the nation until 2001, when the very first Annual Hot Wheels Collectors Nationals was placed together. The Hot Wheels Collectors Nationals rotate among cities outside of California throughout the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was one of the very first to unite collectors all around the world. In addition, he writes on the Tomart’s Guide To Hot Wheels, a book listing history, auto descriptions and worth, which is used by virtually every collector to find out more about the hobby and their collection. Strauss sold his collection in 2011 and retired in the Hot Wheels Newsletter.
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