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It had been the key competitor of Matchbox until 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Though Hot Wheels were originally meant for kids and young adults, they’ve become popular with adult lovers, for whom limited edition models are currently made available.
Racing track set
Along with the cars themselves, Mattel made a racing track set (sold individually). Although it would be upgraded during the years, the initial trail consisted of a collection of brightly colored orange street segments (pieced together to form an oblong, circular race track), using a single (or sometimes two) “super walkers” (faux service channels through which cars passed on the tracks, featuring battery-powered spinning wheels( which would propel the cars along the tracks).
During time, Hot Wheels cars have been gathered mostly by kids, but in the previous 15 years[vague] there has been a rise in the number of mature collectors. Mattel estimates that 41 million kids grew up playing with all the toys, the normal collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 automobiles. Most consider the collecting craze started with this Treasure Hunts in 1995. Mike Strauss has been called the father of Hot Wheels collecting; he’s organized two collectors’ occasions each year in some sort since 1986. The first event was the yearly Hot Wheels Collectors Convention, normally held each year in the fall. The conference happened in various locations around the country until 2001, once the very first Annual Hot Wheels Collectors Nationals was assembled together. The Hot Wheels Collectors Nationals rotate among cities out of California throughout the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been one of the first to combine collectors all over the world. In addition, he writes the Tomart’s Guide To Hot Wheels, a book listing history, automobile descriptions and values, which can be used by almost every collector to find out more about the hobby and their collection. Strauss sold his group from 2011 and retired from the Hot Wheels Newsletter.
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