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It had been the primary competitor of Matchbox before 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Even though Hot Wheels were originally meant for children and young adults, they have become popular with mature lovers, for whom limited edition versions are now made accessible.
Racing track set
Along with the cars themselves, Mattel made a racing track record (sold separately). Even though it could be updated throughout time, the original trail consisted of a collection of brightly colored orange street segments (pieced together to form an oblong, circular race track), together with one (or sometimes two) “super hitter” (artificial service channels by which cars passed onto the tracks, including battery-powered spinning wheels, which would propel the cars across the paths).
During time, Hot Wheels cars have been collected mostly by kids, but at the past 15 years[vague] there’s been a growth in the amount of adult collectors. Mattel estimates that 41 million kids grew up playing with all the toys, the normal collector has over 1,550 cars, and kids between the ages of 5 and 15 have an average of 41 cars. Most believe the collecting trend began with this Treasure Hunts at 1995. Mike Strauss has been known as the father of Hot Wheels collecting; he has arranged two collectors’ occasions annually in some sort since 1986. The first event was the yearly Hot Wheels Collectors Convention, normally held every year in the fall. The convention happened in a variety of locations around the nation until 2001, once the first Annual Hot Wheels Collectors Nationals was put together. Since then, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate among cities outside of California throughout the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been one of the first to combine collectors all over the world. In addition, he writes the Tomart’s Guide To Hot Wheels, a publication listing history, automobile descriptions and worth, which can be used by almost every collector to learn more about the hobby and their collection. Strauss sold his group in 2011 and retired in the Hot Wheels Newsletter.
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