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It had been the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Even though Hot Wheels were initially meant for children and young adults, they’ve become popular with mature lovers, for whom limited edition versions are currently made available.
Racing track Collection
In addition to the cars themselves, Mattel produced a racing track set (sold separately). Though it would be upgraded during the years, the original track consisted of a collection of brightly colored orange road sections (pieced together to make an oblong, circular race track), with a single (or sometimes two) “super walkers” (artificial service channels through which cars passed on the paths, including battery-powered spinning wheels, which would propel the cars along the tracks).
During time, Hot Wheels cars are collected mostly by children, but in the last 15 years[vague] there’s been a growth in the amount of mature collectors. Mattel estimates that 41 million children grew up playing with the toys, the normal collector has over 1,550 automobiles, and children between the ages of 5 and 15 have a mean of 41 cars. Most believe the collecting trend began with the Treasure Hunts in 1995. Mike Strauss was called the father of Hot Wheels amassing; he has arranged two collectors’ occasions each year in some form since 1986. The very first event was the yearly Hot Wheels Collectors Convention, normally held each year in the autumn. The conference occurred in various locations around the country before 2001, when the very first Annual Hot Wheels Collectors Nationals was put together. Ever since then, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate among cities out of California through the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and was one of the very first to combine collectors all around the world. In addition, he writes on the Tomart’s Guide To Hot Wheels, a book listing history, auto descriptions and values, which is used by almost every collector to find out more about the hobby and also their collection. Strauss sold his collection from 2011 and retired in the Hot Wheels Newsletter.