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Hot Wheels is a new 1:64, 1:43, 1:18 and 1:50 scale die-cast toy automobiles introduced by American toy manufacturer Mattel in 1968. It was the main competitor of Matchbox until 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Although Hot Wheels were originally meant for children and young adults, they’ve become popular with adult lovers, such as limited edition models are now made accessible.
Racing track set
Along with the cars themselves, Mattel made a racing track record (sold separately). Even though it could be upgraded during time, the initial trail consisted of a string of brightly colored orange road segments (pieced together to form an oblong, circular race track), together with a single (or two) “super hitter” (artificial service stations through which cars passed on the tracks, including battery-powered spinning wheels, which would propel the cars along the tracks).
During time, Hot Wheels cars have been collected mostly by kids, but at the past 15 years[vague] there’s been a rise in the number of adult collectors. Mattel estimates that 41 million kids grew up playing with all the toys, the average collector has over 1,550 cars, and children between the ages of 5 and 15 have a mean of 41 automobiles. Most believe the collecting trend began with the Treasure Hunts in 1995. Mike Strauss was called the father of Hot Wheels collecting; he has arranged two collectors’ events each year in some form since 1986. The very first event was the Annual Hot Wheels Collectors Convention, usually held every year at the fall. The convention occurred in various locations around the country before 2001, once the very first Annual Hot Wheels Collectors Nationals was assembled together. Since that time, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate one of cities out of California through the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and was one of the first to unite collectors all over the world. In addition, he writes the Tomart’s Guide Into Hot Wheels, a book listing history, car descriptions and worth, which can be used by virtually every collector to find out more about the hobby and their own collection. Strauss sold his group from 2011 and retired in the Hot Wheels Newsletter.