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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy cars introduced by American toy maker Mattel in 1968. It had been the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Although Hot Wheels were originally meant for children and young adults, they have become popular with adult lovers, such as limited edition models are now made accessible.
Racing track set
Along with the cars themselves, Mattel made a racing track record (sold separately). Even though it could be updated throughout the years, the first trail consisted of a series of brightly colored orange road segments (pieced together to make an oblong, circular race track), together with a single (or two) “super chargers” (faux service stations by which cars passed onto the tracks, including battery-powered spinning wheels, which could propel the cars across the tracks).
Through the years, Hot Wheels cars are collected mostly by kids, but in the previous 15 years[vague] there’s been a growth in the number of adult collectors. Mattel estimates that 41 million children grew up playing with the toys, the average collector has over 1,550 automobiles, and children between the ages of 5 and 15 have an average of 41 cars. Most believe the collecting trend started with the Treasure Hunts in 1995. Mike Strauss was called the father of Hot Wheels amassing; he’s organized two collectors’ events each year in some form since 1986. The very first event was the Annual Hot Wheels Collectors Convention, generally held every year at the fall. The convention occurred in a variety of locations around the nation until 2001, once the very first Annual Hot Wheels Collectors Nationals was put together. Ever since then, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate one of cities outside of California throughout the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and was among the first to unite collectors all over the world. He also writes on the Tomart’s Guide Into Hot Wheels, a book listing history, auto descriptions and worth, which can be used by virtually every collector to learn more about the hobby and their own collection. Strauss sold his set from 2011 and retired in the Hot Wheels Newsletter.
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