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It was the main competitor of Matchbox before 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Though Hot Wheels were initially meant for kids and young adults, they’ve become popular with adult collectors, for whom limited edition models are currently made available.
Racing track set
In addition to the cars themselves, Mattel made a racing track set (sold individually). Though it would be updated throughout the years, the initial trail consisted of a collection of brightly colored orange road sections (pieced together to form an oblong, circular race track), with one (or occasionally two) “super walkers” (faux service stations through which cars passed on the tracks, including battery-powered spinning wheels( which could propel the cars along the tracks).
Through time, Hot Wheels cars have been gathered mostly by kids, but at the past 15 years[vague] there has been an increase in the number of mature collectors. Mattel estimates that 41 million kids grew up playing with all the toys, the average collector has over 1,550 cars, and kids between the ages of 5 and 15 have a mean of 41 automobiles. Most consider the collecting craze began with this Treasure Hunts at 1995. Mike Strauss has been known as the father of Hot Wheels amassing; he has arranged two collectors’ occasions annually in some sort since 1986. The first event was the Annual Hot Wheels Collectors Convention, generally held each year at the autumn. The conference occurred in various locations around the country before 2001, when the very first Annual Hot Wheels Collectors Nationals was put together. The Hot Wheels Collectors Nationals rotate one of cities outside of California during the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was among the very first to combine collectors all over the world. In addition, he writes on the Tomart’s Guide To Hot Wheels, a book listing history, automobile descriptions and values, which can be used by nearly every collector to learn more about the hobby and also their own collection. Strauss sold his set in 2011 and retired in the Hot Wheels Newsletter.
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