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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy cars introduced by American toy maker Mattel in 1968. It had been the key competitor of Matchbox before 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Many auto manufacturers have licensed Hot Wheels to make scale models of the cars, permitting using initial layout patterns and detailing. Although Hot Wheels were originally meant for kids and young adults, they’ve become popular with adult lovers, such as limited edition models are now made available.
Racing track set
In addition to the cars themselves, Mattel made a racing track record (sold individually). Even though it could be updated throughout the years, the initial trail consisted of a string of brightly colored orange street sections (pieced together to form an oblong, circular race track), together with one (or two) “super chargers” (artificial service stations by which cars passed onto the tracks, including battery-powered spinning wheels, which would propel the cars along the paths).
Through the years, Hot Wheels cars are collected mostly by kids, but in the past 15 years[vague] there has been a growth in the number of mature collectors. Mattel estimates that 41 million kids grew up playing with the toys, the typical collector has over 1,550 automobiles, and kids between the ages of 5 and 15 have a mean of 41 automobiles. Most consider the collecting craze started with the Treasure Hunts at 1995. Mike Strauss was known as the father of Hot Wheels collecting; he has arranged two collectors’ events each year in some sort since 1986. The very first event was the yearly Hot Wheels Collectors Convention, generally held each year in the autumn. The convention occurred in various locations around the country until 2001, once the first Annual Hot Wheels Collectors Nationals was placed together. The Hot Wheels Collectors Nationals rotate one of cities out of California through the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was one of the very first to unite collectors all around the world. He also writes on the Tomart’s Guide To Hot Wheels, a publication listing history, auto descriptions and values, which is used by almost every collector to learn more about the hobby and also their own collection. Strauss sold his group in 2011 and retired from the Hot Wheels Newsletter.