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It had been the main competitor of Matchbox before 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Even though Hot Wheels were initially meant for kids and young adults, so they’ve become popular with mature collectors, such as limited edition models are now made available.
Racing track Collection
Besides the cars themselves, Mattel made a racing track set (sold individually). Even though it would be updated during the years, the first trail consisted of a collection of brightly colored orange road sections (pieced together to make an oblong( circular race track), with one (or occasionally two) “super hitter” (faux service stations by which cars passed onto the paths, including battery-powered spinning wheels, which would propel the cars along the tracks).
During the years, Hot Wheels cars are collected mostly by children, but in the past 15 years[vague] there has been an increase in the amount of mature collectors. Mattel estimates that 41 million children grew up playing with the toys, the average collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 cars. Most consider the collecting trend began with the Treasure Hunts at 1995. Mike Strauss was known as the father of Hot Wheels collecting; he has organized two collectors’ events annually in some form since 1986. The very first event was the yearly Hot Wheels Collectors Convention, normally held each year in the autumn. The convention happened in a variety of locations around the country until 2001, when the first Annual Hot Wheels Collectors Nationals was set together. Ever since that time, the Conventions are held every year in southern California. The Hot Wheels Collectors Nationals rotate one of cities outside of California through the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and has been one of the first to unite collectors all over the world. He also writes on the Tomart’s Guide Into Hot Wheels, a book listing history, car descriptions and worth, which is used by virtually every collector to find out more about the hobby and also their own collection. Strauss sold his group from 2011 and retired in the Hot Wheels Newsletter.
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