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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy cars introduced by American toy manufacturer Mattel in 1968. It had been the primary competitor of Matchbox before 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Many automobile manufacturers have licensed Hot Wheels to make scale models of the cars, allowing the use of original design patterns and detailing. Although Hot Wheels were originally intended for children and young adults, so they’ve become popular with adult collectors, for whom limited edition models are now made available.
Racing track set
Besides the cars themselves, Mattel made a racing track record (sold individually). Even though it could be updated throughout the years, the initial trail consisted of a series of brightly colored orange road sections (pieced together to make an oblong( circular race track), using one (or two) “super hitter” (artificial service stations through which cars passed onto the tracks, featuring battery-powered spinning wheels, which could propel the cars across the tracks).
Through time, Hot Wheels cars have been gathered mostly by kids, but at the last 15 years[vague] there has been a rise in the amount of mature collectors. Mattel estimates that 41 million kids grew up playing with the toys, the average collector has over 1,550 cars, and kids between the ages of 5 and 15 have an average of 41 automobiles. Most consider the collecting trend started with the Treasure Hunts at 1995. Mike Strauss has been known as the father of Hot Wheels amassing; he’s organized two collectors’ events each year in some form since 1986. The very first event was the yearly Hot Wheels Collectors Convention, generally held each year in the autumn. The convention occurred in various locations around the country until 2001, when the first Annual Hot Wheels Collectors Nationals was placed together. Ever since that time, the Conventions are held every year in southern California. The Hot Wheels Collectors Nationals rotate among cities out of California during the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and was among the very first to combine collectors all around the world. He also writes the Tomart’s Guide To Hot Wheels, a publication listing history, car descriptions and values, which is used by nearly every collector to learn more about the hobby along with their collection. Strauss sold his group from 2011 and retired from the Hot Wheels Newsletter.
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