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Hot Wheels is a new 1:64, 1:43, 1:18 and 1:50 scale die-cast toy automobiles introduced by American toy maker Mattel in 1968. It was the primary competitor of Matchbox before 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.

Many automobile manufacturers have licensed Hot Wheels to make scale models of their cars, permitting the use of original design patterns and detailing. Although Hot Wheels were originally meant for kids and young adults, they’ve become popular with mature collectors, such as limited edition models are currently made available.

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Hot Wheels Movie to Be Directed by Justin Lin

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Hot Wheels: Buy Hot Wheels Cars, Tracks, Gifts Sets

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HOT WHEELS: September 2012

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Hot Wheels Cars Design Resources

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Hot Wheels: Race Off All Cars Unlocked YouTube

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Top Mattel & Fisher Price Toys this Holiday Season ? Life

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Hot Wheels Cars (@hotwheelscars) Twitter

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Buy cheap Hot wheels car compare Other Toys prices for

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HOT WHEELS Basic Car Asst : Target

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20 Hot Wheels Die Cast Cars £10 @ Tesco Direct

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Walmart Deals StewardShop

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Racing track set

Besides the cars themselves, Mattel made a racing track set (sold individually). Although it could be upgraded throughout the years, the initial track consisted of a series of brightly colored orange road sections (pieced together to form an oblong, circular race track), using a single (or two) “super hitter” (faux service stations by which cars passed onto the tracks, featuring battery-powered spinning wheels( which could propel the cars along the paths).

Through time, Hot Wheels cars have been gathered mostly by kids, but in the last 15 years[vague] there has been an increase in the amount of mature collectors. Mattel estimates that 41 million children grew up playing with all the toys, the typical collector has over 1,550 automobiles, and children between the ages of 5 and 15 have an average of 41 automobiles. Most believe the collecting craze started with this Treasure Hunts at 1995. Mike Strauss was called the father of Hot Wheels collecting; he has organized two collectors’ occasions annually in some form since 1986. The very first event was the Annual Hot Wheels Collectors Convention, generally held every year at the autumn. The convention occurred in various locations around the nation before 2001, once the first Annual Hot Wheels Collectors Nationals was placed together. The Hot Wheels Collectors Nationals rotate among cities outside of California during the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was one of the first to combine collectors all over the world. In addition, he writes on the Tomart’s Guide To Hot Wheels, a book listing history, car descriptions and worth, which can be used by nearly every collector to learn more about the hobby along with their collection. Strauss sold his set in 2011 and retired from the Hot Wheels Newsletter.

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