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It was the primary competitor of Matchbox until 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Though Hot Wheels were originally meant for children and young adults, so they have become popular with mature collectors, for whom limited edition models are currently made available.
Racing track Collection
Besides the cars themselves, Mattel made a racing track set (sold separately). Though it would be upgraded throughout time, the initial trail consisted of a string of brightly colored orange street sections (pieced together to form an oblong( circular race track), using a single (or sometimes two) “super hitter” (faux service stations by which cars passed onto the tracks, featuring battery-powered spinning wheels, which could propel the cars along the tracks).
During the years, Hot Wheels cars have been collected mostly by kids, but in the previous 15 years[vague] there has been a growth in the number of adult collectors. Mattel estimates that 41 million children grew up playing with the toys, the normal collector has over 1,550 cars, and children between the ages of 5 and 15 have a mean of 41 cars. Most believe the collecting trend started with this Treasure Hunts in 1995. Mike Strauss was called the father of Hot Wheels amassing; he’s organized two collectors’ occasions annually in some sort since 1986. The first event was the yearly Hot Wheels Collectors Convention, normally held every year at the autumn. The conference occurred in a variety of locations around the nation before 2001, when the very first Annual Hot Wheels Collectors Nationals was set together. Since that time, the Conventions are held every year in southern California. The Hot Wheels Collectors Nationals rotate one of cities out of California through the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and was among the first to unite collectors all over the world. In addition, he writes the Tomart’s Guide Into Hot Wheels, a book listing history, car descriptions and values, which is used by nearly every collector to find out more about the hobby and also their collection. Strauss sold his set from 2011 and retired from the Hot Wheels Newsletter.
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