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It was the primary competitor of Matchbox until 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Even though Hot Wheels were initially meant for kids and young adults, they have become popular with mature lovers, such as limited edition models are now made accessible.
Racing track Collection
Along with the cars themselves, Mattel produced a racing track record (sold separately). Though it would be upgraded throughout time, the original trail consisted of a collection of brightly colored orange street sections (pieced together to form an oblong, circular race track), with a single (or sometimes two) “super hitter” (faux service stations through which cars passed onto the tracks, featuring battery-powered spinning wheels( which would propel the cars across the tracks).
Through the years, Hot Wheels cars are gathered mostly by kids, but in the last 15 years[vague] there’s been an increase in the number of mature collectors. Mattel estimates that 41 million kids grew up playing with the toys, the ordinary collector has over 1,550 automobiles, and children between the ages of 5 and 15 have a mean of 41 automobiles. Most believe the collecting craze began with the Treasure Hunts in 1995. Mike Strauss has been known as the father of Hot Wheels collecting; he has organized two collectors’ occasions annually in some sort since 1986. The very first event was the Annual Hot Wheels Collectors Convention, generally held every year in the autumn. The conference occurred in various locations around the country before 2001, when the first Annual Hot Wheels Collectors Nationals was assembled together. The Hot Wheels Collectors Nationals rotate one of cities outside of California during the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and was one of the very first to unite collectors all around the world. In addition, he writes the Tomart’s Guide To Hot Wheels, a publication listing history, car descriptions and worth, which can be used by almost every collector to learn more about the hobby and also their own collection. Strauss sold his collection in 2011 and retired in the Hot Wheels Newsletter.
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