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It had been the key competitor of Matchbox before 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Many auto manufacturers have licensed Hot Wheels to make scale models of their cars, allowing the use of initial layout blueprints and detailing. Even though Hot Wheels were initially intended for children and young adults, they have become popular with mature collectors, for whom limited edition models are now made available.
Racing track set
Along with the cars themselves, Mattel produced a racing track set (sold separately). Though it could be upgraded throughout the years, the original track consisted of a set of brightly colored orange street sections (pieced together to make an oblong( circular race track), together with one (or sometimes two) “super hitter” (artificial service stations through which cars passed on the tracks, featuring battery-powered spinning wheels( which would propel the cars across the tracks).
Through time, Hot Wheels cars have been collected mostly by kids, but in the past 15 years[vague] there’s been an increase in the amount of adult collectors. Mattel estimates that 41 million kids grew up playing with the toys, the average collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 automobiles. Most believe the collecting trend started with this Treasure Hunts at 1995. Mike Strauss was known as the father of Hot Wheels collecting; he has arranged two collectors’ events each year in some form since 1986. The very first event was the Annual Hot Wheels Collectors Convention, usually held each year in the autumn. The convention occurred in various locations around the nation until 2001, once the first Annual Hot Wheels Collectors Nationals was assembled together. The Hot Wheels Collectors Nationals rotate among cities out of California throughout the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and has been among the first to unite collectors all around the world. He also writes on the Tomart’s Guide To Hot Wheels, a publication listing history, auto descriptions and worth, which can be used by nearly every collector to find out more about the hobby and also their own collection. Strauss sold his group in 2011 and retired from the Hot Wheels Newsletter.
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