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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy automobiles introduced by American toy manufacturer Mattel in 1968. It was the main competitor of Matchbox before 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Although Hot Wheels were initially meant for kids and young adults, so they’ve become popular with mature collectors, for whom limited edition models are now made accessible.
Racing track set
In addition to the cars themselves, Mattel produced a racing track set (sold separately). Although it would be updated throughout the years, the first trail consisted of a string of brightly colored orange street segments (pieced together to make an oblong, circular race track), with one (or sometimes two) “super walkers” (faux service channels by which cars passed on the tracks, including battery-powered spinning wheels( which could propel the cars across the tracks).
During time, Hot Wheels cars have been collected mostly by children, but in the previous 15 years[vague] there has been a growth in the number of mature collectors. Mattel estimates that 41 million children grew up playing with all the toys, the average collector has over 1,550 cars, and kids between the ages of 5 and 15 have an average of 41 cars. Most consider the collecting trend started with the Treasure Hunts in 1995. Mike Strauss was known as the father of Hot Wheels amassing; he has arranged two collectors’ events each year in some form since 1986. The very first event was the yearly Hot Wheels Collectors Convention, usually held each year in the autumn. The convention happened in a variety of locations around the nation before 2001, when the first Annual Hot Wheels Collectors Nationals was placed together. The Hot Wheels Collectors Nationals rotate one of cities out of California throughout the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been one of the very first to combine collectors all around the world. He also writes the Tomart’s Guide To Hot Wheels, a publication listing history, automobile descriptions and worth, which can be used by nearly every collector to find out more about the hobby and also their collection. Strauss sold his set in 2011 and retired in the Hot Wheels Newsletter.
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