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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy cars introduced by American toy manufacturer Mattel in 1968. It had been the main competitor of Matchbox before 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Many auto manufacturers have licensed Hot Wheels to make scale models of the cars, permitting using first layout patterns and detailing. Though Hot Wheels were initially intended for kids and young adults, they have become popular with adult collectors, for whom limited edition models are now made available.
Racing track set
Besides the cars themselves, Mattel produced a racing track record (sold individually). Though it would be updated throughout the years, the first track consisted of a series of brightly colored orange road segments (pieced together to make an oblong( circular race track), using a single (or two) “super hitter” (artificial service stations through which cars passed onto the paths, including battery-powered spinning wheels, which could propel the cars across the tracks).
During the years, Hot Wheels cars have been gathered mostly by children, but in the previous 15 years[vague] there’s been a growth in the amount of mature collectors. Mattel estimates that 41 million children grew up playing with all the toys, the ordinary collector has over 1,550 automobiles, and children between the ages of 5 and 15 have a mean of 41 automobiles. Most consider the collecting craze began with the Treasure Hunts in 1995. Mike Strauss was called the father of Hot Wheels collecting; he’s arranged two collectors’ events annually in some form since 1986. The first event was the Annual Hot Wheels Collectors Convention, normally held every year at the autumn. The conference occurred in a variety of locations around the country until 2001, once the very first Annual Hot Wheels Collectors Nationals was assembled together. The Hot Wheels Collectors Nationals rotate one of cities outside of California throughout the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and has been one of the very first to unite collectors all over the world. He also writes on the Tomart’s Guide To Hot Wheels, a book listing history, auto descriptions and values, which is used by nearly every collector to find out more about the hobby and their own collection. Strauss sold his group from 2011 and retired from the Hot Wheels Newsletter.
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