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It had been the key competitor of Matchbox before 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Although Hot Wheels were initially meant for kids and young adults, so they have become popular with mature collectors, such as limited edition versions are now made accessible.
Racing track set
Besides the cars themselves, Mattel produced a racing track set (sold individually). Although it could be updated during time, the original track consisted of a string of brightly colored orange street sections (pieced together to make an oblong, circular race track), with one (or sometimes two) “super walkers” (faux service stations by which cars passed on the tracks, including battery-powered spinning wheels, which would propel the cars along the tracks).
Through time, Hot Wheels cars have been collected mostly by children, but in the past 15 years[vague] there’s been a rise in the number of adult collectors. Mattel estimates that 41 million kids grew up playing with the toys, the typical collector has over 1,550 cars, and kids between the ages of 5 and 15 have a mean of 41 cars. Most believe the collecting trend started with the Treasure Hunts in 1995. Mike Strauss was called the father of Hot Wheels amassing; he’s organized two collectors’ events annually in some sort since 1986. The first event was the Annual Hot Wheels Collectors Convention, generally held every year in the fall. The conference occurred in a variety of locations around the nation before 2001, once the very first Annual Hot Wheels Collectors Nationals was set together. Ever since that time, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate one of cities outside of California throughout the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was among the first to combine collectors all over the world. In addition, he writes on the Tomart’s Guide Into Hot Wheels, a publication listing history, car descriptions and values, which is used by virtually every collector to learn more about the hobby and also their collection. Strauss sold his group from 2011 and retired from the Hot Wheels Newsletter.
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