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It had been the primary competitor of Matchbox before 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Even though Hot Wheels were initially intended for kids and young adults, they have become popular with mature lovers, such as limited edition models are now made available.
Racing track set
In addition to the cars themselves, Mattel made a racing track set (sold separately). Though it could be upgraded during time, the original track consisted of a string of brightly colored orange road sections (pieced together to form an oblong, circular race track), using a single (or two) “super chargers” (artificial service stations through which cars passed on the paths, including battery-powered spinning wheels( which could propel the cars across the tracks).
Through time, Hot Wheels cars have been collected mostly by kids, but at the past 15 years[vague] there’s been a growth in the number of mature collectors. Mattel estimates that 41 million kids grew up playing with all the toys, the normal collector has over 1,550 cars, and kids between the ages of 5 and 15 have an average of 41 automobiles. Most consider the collecting craze began with the Treasure Hunts at 1995. Mike Strauss has been known as the father of Hot Wheels amassing; he has arranged two collectors’ occasions each year in some form since 1986. The first event was the yearly Hot Wheels Collectors Convention, normally held every year at the fall. The conference occurred in various locations around the country before 2001, when the very first Annual Hot Wheels Collectors Nationals was put together. The Hot Wheels Collectors Nationals rotate one of cities outside of California during the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been one of the first to combine collectors all over the world. In addition, he writes on the Tomart’s Guide To Hot Wheels, a book listing history, car descriptions and values, which is used by nearly every collector to learn more about the hobby and also their own collection. Strauss sold his collection in 2011 and retired in the Hot Wheels Newsletter.
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