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It was the main competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Although Hot Wheels were initially meant for kids and young adults, they have become popular with adult collectors, such as limited edition versions are now made available.
Racing track set
Besides the cars themselves, Mattel made a racing track set (sold separately). Though it would be upgraded throughout time, the original track consisted of a collection of brightly colored orange street segments (pieced together to form an oblong, circular race track), with one (or occasionally two) “super hitter” (faux service channels by which cars passed onto the paths, including battery-powered spinning wheels( which could propel the cars along the paths).
During the years, Hot Wheels cars have been collected mostly by children, but in the previous 15 years[vague] there’s been a growth in the number of adult collectors. Mattel estimates that 41 million kids grew up playing with all the toys, the normal collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 cars. Most consider the collecting trend started with the Treasure Hunts in 1995. Mike Strauss has been called the father of Hot Wheels collecting; he’s organized two collectors’ occasions each year in some sort since 1986. The first event was the Annual Hot Wheels Collectors Convention, generally held each year at the autumn. The conference happened in a variety of locations around the country until 2001, once the first Annual Hot Wheels Collectors Nationals was assembled together. Ever since that time, the Conventions are held every year in southern California. The Hot Wheels Collectors Nationals rotate among cities outside of California throughout the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and has been among the first to unite collectors all over the world. He also writes on the Tomart’s Guide Into Hot Wheels, a book listing history, automobile descriptions and worth, which can be used by virtually every collector to learn more about the hobby and their collection. Strauss sold his group in 2011 and retired in the Hot Wheels Newsletter.
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