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It was the main competitor of Matchbox until 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Even though Hot Wheels were initially meant for children and young adults, so they have become popular with adult collectors, for whom limited edition models are currently made available.
Racing track Collection
Along with the cars themselves, Mattel made a racing track record (sold individually). Even though it would be updated during time, the original track consisted of a string of brightly colored orange road segments (pieced together to make an oblong, circular race track), using one (or sometimes two) “super hitter” (faux service stations through which cars passed on the paths, including battery-powered spinning wheels( which would propel the cars across the paths).
During the years, Hot Wheels cars are gathered mostly by kids, but in the last 15 years[vague] there’s been a rise in the number of adult collectors. Mattel estimates that 41 million children grew up playing with the toys, the average collector has over 1,550 automobiles, and kids between the ages of 5 and 15 have an average of 41 automobiles. Most believe the collecting craze started with this Treasure Hunts at 1995. Mike Strauss was known as the father of Hot Wheels amassing; he’s organized two collectors’ events each year in some sort since 1986. The very first event was the yearly Hot Wheels Collectors Convention, usually held every year in the autumn. The convention occurred in a variety of locations around the nation before 2001, once the very first Annual Hot Wheels Collectors Nationals was put together. The Hot Wheels Collectors Nationals rotate one of cities out of California through the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and has been among the first to combine collectors all over the world. In addition, he writes the Tomart’s Guide Into Hot Wheels, a publication listing history, automobile descriptions and worth, which is used by almost every collector to find out more about the hobby along with their collection. Strauss sold his collection in 2011 and retired in the Hot Wheels Newsletter.