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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy automobiles introduced by American toy manufacturer Mattel in 1968. It had been the key competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Although Hot Wheels were initially intended for children and young adults, they have become popular with mature collectors, for whom limited edition versions are now made available.
Racing track set
Along with the cars themselves, Mattel produced a racing track set (sold individually). Although it would be upgraded throughout the years, the first trail consisted of a series of brightly colored orange road segments (pieced together to make an oblong( circular race track), together with a single (or sometimes two) “super walkers” (artificial service stations by which cars passed onto the tracks, featuring battery-powered spinning wheels( which would propel the cars across the paths).
During time, Hot Wheels cars have been collected mostly by children, but at the last 15 years[vague] there has been a rise in the number of mature collectors. Mattel estimates that 41 million kids grew up playing with the toys, the average collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 automobiles. Most consider the collecting craze started with this Treasure Hunts at 1995. Mike Strauss was known as the father of Hot Wheels collecting; he’s organized two collectors’ occasions each year in some form since 1986. The first event was the yearly Hot Wheels Collectors Convention, normally held each year at the autumn. The conference happened in various locations around the country until 2001, when the very first Annual Hot Wheels Collectors Nationals was set together. Since that time, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate among cities outside of California during the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been among the first to unite collectors all around the world. He also writes on the Tomart’s Guide Into Hot Wheels, a book listing history, auto descriptions and values, which is used by virtually every collector to find out more about the hobby and their own collection. Strauss sold his group in 2011 and retired in the Hot Wheels Newsletter.
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