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It had been the main competitor of Matchbox until 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Many auto manufacturers have licensed Hot Wheels to make scale models of the cars, permitting the use of original design patterns and detailing. Even though Hot Wheels were originally meant for kids and young adults, they have become popular with adult collectors, such as limited edition models are currently made available.
Racing track set
Along with the cars themselves, Mattel made a racing track set (sold separately). Even though it would be upgraded throughout the years, the first trail consisted of a set of brightly colored orange road segments (pieced together to form an oblong, circular race track), with one (or sometimes two) “super chargers” (faux service stations through which cars passed onto the paths, featuring battery-powered spinning wheels, which could propel the cars across the paths).
Through time, Hot Wheels cars have been collected mostly by kids, but in the previous 15 years[vague] there’s been an increase in the amount of mature collectors. Mattel estimates that 41 million kids grew up playing with all the toys, the ordinary collector has over 1,550 automobiles, and kids between the ages of 5 and 15 have a mean of 41 automobiles. Most believe the collecting craze started with the Treasure Hunts in 1995. Mike Strauss has been called the father of Hot Wheels collecting; he has organized two collectors’ occasions annually in some sort since 1986. The very first event was the Annual Hot Wheels Collectors Convention, normally held each year in the fall. The conference occurred in various locations around the nation until 2001, when the very first Annual Hot Wheels Collectors Nationals was assembled together. The Hot Wheels Collectors Nationals rotate one of cities out of California through the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been among the first to unite collectors all over the world. He also writes on the Tomart’s Guide Into Hot Wheels, a publication listing history, automobile descriptions and values, which can be used by almost every collector to learn more about the hobby and also their collection. Strauss sold his set from 2011 and retired from the Hot Wheels Newsletter.
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