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It had been the main competitor of Matchbox before 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Even though Hot Wheels were originally intended for children and young adults, so they’ve become popular with adult collectors, such as limited edition models are now made available.
Racing track Collection
Along with the cars themselves, Mattel produced a racing track set (sold separately). Though it could be upgraded throughout time, the initial track consisted of a string of brightly colored orange street sections (pieced together to form an oblong, circular race track), with a single (or occasionally two) “super walkers” (faux service channels through which cars passed onto the tracks, featuring battery-powered spinning wheels( which would propel the cars along the paths).
Through the years, Hot Wheels cars are collected mostly by children, but in the past 15 years[vague] there has been an increase in the number of adult collectors. Mattel estimates that 41 million kids grew up playing with the toys, the average collector has over 1,550 cars, and kids between the ages of 5 and 15 have an average of 41 cars. Most consider the collecting craze began with this Treasure Hunts at 1995. Mike Strauss has been called the father of Hot Wheels collecting; he has arranged two collectors’ events each year in some form since 1986. The very first event was the yearly Hot Wheels Collectors Convention, generally held each year at the autumn. The convention happened in a variety of locations around the nation before 2001, once the first Annual Hot Wheels Collectors Nationals was assembled together. The Hot Wheels Collectors Nationals rotate among cities outside of California throughout the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been one of the very first to unite collectors all over the world. He also writes on the Tomart’s Guide To Hot Wheels, a book listing history, auto descriptions and values, which is used by virtually every collector to find out more about the hobby along with their own collection. Strauss sold his group from 2011 and retired in the Hot Wheels Newsletter.
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