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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale wracking toy cars introduced by American toy maker Mattel in 1968. It was the key competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Many auto manufacturers have licensed Hot Wheels to make scale models of their cars, allowing the use of original layout patterns and detailing. Even though Hot Wheels were originally meant for children and young adults, so they’ve become popular with mature collectors, for whom limited edition versions are currently made available.
Racing track set
Along with the cars themselves, Mattel made a racing track record (sold individually). Though it would be upgraded throughout time, the initial trail consisted of a collection of brightly colored orange road sections (pieced together to make an oblong( circular race track), together with one (or two) “super chargers” (artificial service stations through which cars passed on the tracks, featuring battery-powered spinning wheels, which could propel the cars across the tracks).
Through time, Hot Wheels cars have been gathered mostly by children, but in the past 15 years[vague] there has been an increase in the number of mature collectors. Mattel estimates that 41 million children grew up playing with the toys, the average collector has over 1,550 automobiles, and kids between the ages of 5 and 15 have an average of 41 automobiles. Most believe the collecting craze began with this Treasure Hunts at 1995. Mike Strauss has been known as the father of Hot Wheels collecting; he has arranged two collectors’ events annually in some form since 1986. The first event was the Annual Hot Wheels Collectors Convention, generally held every year in the autumn. The convention happened in a variety of locations around the country before 2001, once the very first Annual Hot Wheels Collectors Nationals was assembled together. The Hot Wheels Collectors Nationals rotate one of cities out of California through the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was among the first to unite collectors all around the world. He also writes the Tomart’s Guide To Hot Wheels, a book listing history, automobile descriptions and worth, which is used by almost every collector to learn more about the hobby and their collection. Strauss sold his group from 2011 and retired in the Hot Wheels Newsletter.
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