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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale wracking toy cars introduced by American toy manufacturer Mattel in 1968. It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Though Hot Wheels were originally intended for kids and young adults, so they have become popular with adult collectors, for whom limited edition versions are currently made accessible.
Racing track set
Besides the cars themselves, Mattel produced a racing track record (sold separately). Though it would be upgraded during time, the original trail consisted of a series of brightly colored orange street sections (pieced together to form an oblong, circular race track), with a single (or two) “super hitter” (faux service channels through which cars passed onto the paths, featuring battery-powered spinning wheels( which would propel the cars across the paths).
During the years, Hot Wheels cars are gathered mostly by kids, but at the past 15 years[vague] there has been an increase in the amount of adult collectors. Mattel estimates that 41 million kids grew up playing with all the toys, the typical collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 cars. Most believe the collecting trend began with the Treasure Hunts at 1995. Mike Strauss was called the father of Hot Wheels collecting; he has organized two collectors’ occasions annually in some form since 1986. The very first event was the Annual Hot Wheels Collectors Convention, generally held every year in the autumn. The convention happened in various locations around the country before 2001, when the very first Annual Hot Wheels Collectors Nationals was set together. The Hot Wheels Collectors Nationals rotate among cities out of California through the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been among the first to unite collectors all around the world. In addition, he writes on the Tomart’s Guide To Hot Wheels, a book listing history, auto descriptions and values, which is used by almost every collector to find out more about the hobby and their collection. Strauss sold his set from 2011 and retired from the Hot Wheels Newsletter.
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