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It had been the primary competitor of Matchbox before 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Even though Hot Wheels were initially intended for kids and young adults, so they’ve become popular with adult collectors, such as limited edition models are currently made available.
Racing track set
Along with the cars themselves, Mattel produced a racing track set (sold separately). Though it could be updated throughout time, the first track consisted of a string of brightly colored orange road segments (pieced together to form an oblong, circular race track), using one (or two) “super walkers” (faux service channels through which cars passed onto the tracks, featuring battery-powered spinning wheels( which would propel the cars across the paths).
Through the years, Hot Wheels cars have been gathered mostly by kids, but in the previous 15 years[vague] there’s been a rise in the amount of adult collectors. Mattel estimates that 41 million children grew up playing with all the toys, the typical collector has over 1,550 automobiles, and kids between the ages of 5 and 15 have an average of 41 automobiles. Most believe the collecting craze started with this Treasure Hunts in 1995. Mike Strauss has been known as the father of Hot Wheels collecting; he’s organized two collectors’ events annually in some form since 1986. The first event was the yearly Hot Wheels Collectors Convention, normally held each year at the fall. The conference occurred in various locations around the nation before 2001, once the first Annual Hot Wheels Collectors Nationals was placed together. The Hot Wheels Collectors Nationals rotate among cities out of California during the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and was one of the very first to unite collectors all over the world. In addition, he writes on the Tomart’s Guide To Hot Wheels, a publication listing history, auto descriptions and values, which is used by almost every collector to find out more about the hobby and also their own collection. Strauss sold his group from 2011 and retired in the Hot Wheels Newsletter.
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