hot wheels iridium – photo
It was the main competitor of Matchbox before 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Even though Hot Wheels were originally intended for children and young adults, so they’ve become popular with adult collectors, for whom limited edition models are now made available.
Racing track Collection
Besides the cars themselves, Mattel produced a racing track record (sold separately). Although it would be updated throughout time, the first track consisted of a collection of brightly colored orange street segments (pieced together to make an oblong, circular race track), with a single (or sometimes two) “super hitter” (artificial service stations through which cars passed on the paths, featuring battery-powered spinning wheels, which could propel the cars across the tracks).
During time, Hot Wheels cars have been gathered mostly by children, but at the last 15 years[vague] there has been a rise in the amount of adult collectors. Mattel estimates that 41 million children grew up playing with all the toys, the ordinary collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 automobiles. Most consider the collecting craze started with this Treasure Hunts at 1995. Mike Strauss has been called the father of Hot Wheels amassing; he has organized two collectors’ events each year in some form since 1986. The first event was the Annual Hot Wheels Collectors Convention, generally held every year in the fall. The conference occurred in a variety of locations around the country before 2001, once the first Annual Hot Wheels Collectors Nationals was set together. The Hot Wheels Collectors Nationals rotate one of cities out of California through the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been among the very first to combine collectors all around the world. He also writes the Tomart’s Guide To Hot Wheels, a book listing history, automobile descriptions and values, which can be used by nearly every collector to learn more about the hobby along with their own collection. Strauss sold his group from 2011 and retired from the Hot Wheels Newsletter.
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