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It had been the main competitor of Matchbox before 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Even though Hot Wheels were initially meant for kids and young adults, they’ve become popular with mature collectors, for whom limited edition versions are currently made available.
Racing track set
Besides the cars themselves, Mattel produced a racing track set (sold separately). Though it would be updated throughout the years, the original trail consisted of a collection of brightly colored orange road sections (pieced together to make an oblong, circular race track), with one (or occasionally two) “super hitter” (faux service stations by which cars passed onto the paths, including battery-powered spinning wheels, which could propel the cars along the paths).
During time, Hot Wheels cars have been collected mostly by kids, but at the last 15 years[vague] there has been an increase in the number of adult collectors. Mattel estimates that 41 million children grew up playing with the toys, the typical collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 cars. Most believe the collecting trend began with the Treasure Hunts at 1995. Mike Strauss has been called the father of Hot Wheels amassing; he’s arranged two collectors’ events annually in some form since 1986. The very first event was the yearly Hot Wheels Collectors Convention, generally held every year in the fall. The convention occurred in various locations around the country until 2001, when the very first Annual Hot Wheels Collectors Nationals was placed together. Since that time, the Conventions are held every year in southern California. The Hot Wheels Collectors Nationals rotate among cities out of California during the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and was one of the very first to combine collectors all over the world. In addition, he writes the Tomart’s Guide Into Hot Wheels, a publication listing history, auto descriptions and worth, which can be used by nearly every collector to find out more about the hobby along with their collection. Strauss sold his group in 2011 and retired in the Hot Wheels Newsletter.
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