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It had been the main competitor of Matchbox before 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Although Hot Wheels were initially intended for kids and young adults, so they have become popular with mature collectors, such as limited edition versions are now made available.
Racing track set
In addition to the cars themselves, Mattel produced a racing track set (sold separately). Even though it would be upgraded throughout time, the first trail consisted of a series of brightly colored orange street sections (pieced together to form an oblong( circular race track), with a single (or two) “super hitter” (artificial service stations by which cars passed on the paths, featuring battery-powered spinning wheels, which could propel the cars along the tracks).
During the years, Hot Wheels cars have been gathered mostly by kids, but at the last 15 years[vague] there’s been an increase in the amount of adult collectors. Mattel estimates that 41 million children grew up playing with the toys, the ordinary collector has over 1,550 automobiles, and kids between the ages of 5 and 15 have an average of 41 automobiles. Most consider the collecting craze began with this Treasure Hunts in 1995. Mike Strauss was known as the father of Hot Wheels amassing; he has arranged two collectors’ events annually in some form since 1986. The first event was the Annual Hot Wheels Collectors Convention, normally held every year at the fall. The conference occurred in various locations around the country until 2001, once the very first Annual Hot Wheels Collectors Nationals was set together. Ever since that time, the Conventions are held every year in southern California. The Hot Wheels Collectors Nationals rotate one of cities outside of California through the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was one of the very first to unite collectors all around the world. In addition, he writes on the Tomart’s Guide To Hot Wheels, a publication listing history, car descriptions and values, which can be used by almost every collector to learn more about the hobby along with their collection. Strauss sold his set in 2011 and retired from the Hot Wheels Newsletter.
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