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It had been the main competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Many automobile manufacturers have licensed Hot Wheels to make scale models of their cars, permitting the use of initial design blueprints and detailing. Though Hot Wheels were initially intended for kids and young adults, they have become popular with adult lovers, for whom limited edition models are currently made available.
Racing track Collection
Along with the cars themselves, Mattel made a racing track set (sold individually). Although it could be upgraded during time, the first trail consisted of a string of brightly colored orange street sections (pieced together to form an oblong, circular race track), with one (or two) “super walkers” (faux service stations through which cars passed on the tracks, featuring battery-powered spinning wheels, which could propel the cars across the tracks).
During the years, Hot Wheels cars are collected mostly by kids, but in the last 15 years[vague] there’s been a rise in the amount of mature collectors. Mattel estimates that 41 million kids grew up playing with the toys, the average collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 automobiles. Most believe the collecting trend started with this Treasure Hunts at 1995. Mike Strauss was known as the father of Hot Wheels amassing; he has arranged two collectors’ occasions each year in some form since 1986. The first event was the Annual Hot Wheels Collectors Convention, usually held every year in the autumn. The convention occurred in a variety of locations around the country before 2001, when the first Annual Hot Wheels Collectors Nationals was set together. The Hot Wheels Collectors Nationals rotate among cities outside of California throughout the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and was among the first to combine collectors all over the world. He also writes the Tomart’s Guide To Hot Wheels, a publication listing history, auto descriptions and values, which can be used by virtually every collector to find out more about the hobby along with their collection. Strauss sold his collection from 2011 and retired in the Hot Wheels Newsletter.
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