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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy cars introduced by American toy manufacturer Mattel in 1968. It had been the key competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Though Hot Wheels were initially meant for children and young adults, they’ve become popular with adult collectors, such as limited edition models are now made accessible.
Racing track set
Besides the cars themselves, Mattel made a racing track set (sold separately). Although it would be upgraded throughout time, the first trail consisted of a string of brightly colored orange road segments (pieced together to form an oblong, circular race track), together with a single (or sometimes two) “super chargers” (faux service channels by which cars passed onto the paths, including battery-powered spinning wheels, which would propel the cars across the paths).
During the years, Hot Wheels cars are gathered mostly by children, but in the last 15 years[vague] there has been an increase in the amount of adult collectors. Mattel estimates that 41 million kids grew up playing with the toys, the typical collector has over 1,550 cars, and kids between the ages of 5 and 15 have an average of 41 automobiles. Most consider the collecting trend started with the Treasure Hunts in 1995. Mike Strauss was called the father of Hot Wheels amassing; he’s arranged two collectors’ events annually in some sort since 1986. The first event was the yearly Hot Wheels Collectors Convention, normally held every year in the fall. The conference happened in a variety of locations around the country before 2001, when the very first Annual Hot Wheels Collectors Nationals was put together. The Hot Wheels Collectors Nationals rotate one of cities out of California throughout the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was among the first to combine collectors all over the world. In addition, he writes on the Tomart’s Guide To Hot Wheels, a publication listing history, auto descriptions and worth, which is used by nearly every collector to learn more about the hobby and also their collection. Strauss sold his group from 2011 and retired from the Hot Wheels Newsletter.
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