hot wheels logo history – Pinterest ? The world?s catalog of ideas
It was the primary competitor of Matchbox before 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Although Hot Wheels were initially intended for kids and young adults, they have become popular with adult lovers, for whom limited edition versions are now made accessible.
Racing track set
In addition to the cars themselves, Mattel made a racing track record (sold separately). Even though it would be updated throughout time, the initial track consisted of a collection of brightly colored orange street sections (pieced together to make an oblong, circular race track), using a single (or sometimes two) “super chargers” (faux service channels by which cars passed onto the tracks, featuring battery-powered spinning wheels, which could propel the cars across the paths).
Through time, Hot Wheels cars have been gathered mostly by children, but in the previous 15 years[vague] there’s been a growth in the number of adult collectors. Mattel estimates that 41 million kids grew up playing with all the toys, the typical collector has over 1,550 cars, and kids between the ages of 5 and 15 have a mean of 41 cars. Most consider the collecting trend started with the Treasure Hunts in 1995. Mike Strauss has been called the father of Hot Wheels amassing; he has organized two collectors’ occasions each year in some sort since 1986. The very first event was the yearly Hot Wheels Collectors Convention, usually held each year in the autumn. The conference happened in various locations around the country before 2001, when the first Annual Hot Wheels Collectors Nationals was placed together. The Hot Wheels Collectors Nationals rotate among cities out of California throughout the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was among the first to unite collectors all around the world. He also writes on the Tomart’s Guide Into Hot Wheels, a book listing history, auto descriptions and worth, which is used by almost every collector to find out more about the hobby along with their collection. Strauss sold his group from 2011 and retired in the Hot Wheels Newsletter.
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