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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy cars introduced by American toy maker Mattel in 1968. It had been the main competitor of Matchbox before 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Many auto manufacturers have licensed Hot Wheels to make scale models of the cars, permitting the use of initial layout patterns and detailing. Even though Hot Wheels were originally intended for children and young adults, so they have become popular with mature collectors, for whom limited edition models are now made accessible.
Racing track Collection
In addition to the cars themselves, Mattel made a racing track set (sold separately). Though it could be updated throughout time, the original trail consisted of a collection of brightly colored orange street segments (pieced together to form an oblong, circular race track), together with one (or two) “super chargers” (artificial service channels by which cars passed onto the paths, including battery-powered spinning wheels, which could propel the cars along the tracks).
During time, Hot Wheels cars are collected mostly by children, but in the past 15 years[vague] there has been a rise in the number of mature collectors. Mattel estimates that 41 million kids grew up playing with all the toys, the average collector has over 1,550 cars, and kids between the ages of 5 and 15 have an average of 41 automobiles. Most consider the collecting trend began with the Treasure Hunts at 1995. Mike Strauss has been called the father of Hot Wheels amassing; he’s arranged two collectors’ events annually in some form since 1986. The first event was the yearly Hot Wheels Collectors Convention, generally held each year in the fall. The convention happened in a variety of locations around the nation until 2001, once the first Annual Hot Wheels Collectors Nationals was assembled together. The Hot Wheels Collectors Nationals rotate among cities out of California through the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was one of the first to unite collectors all over the world. In addition, he writes the Tomart’s Guide To Hot Wheels, a book listing history, auto descriptions and values, which is used by virtually every collector to learn more about the hobby and also their collection. Strauss sold his group in 2011 and retired in the Hot Wheels Newsletter.
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