hot wheels logo timeline – Hot Wheels Logo « Michael Endreola
Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy cars introduced by American toy maker Mattel in 1968. It had been the key competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Though Hot Wheels were originally meant for children and young adults, they have become popular with adult lovers, such as limited edition models are currently made available.
Racing track Collection
Along with the cars themselves, Mattel made a racing track set (sold separately). Though it could be upgraded during the years, the original trail consisted of a series of brightly colored orange street segments (pieced together to form an oblong, circular race track), with a single (or sometimes two) “super chargers” (faux service channels by which cars passed on the paths, featuring battery-powered spinning wheels, which would propel the cars across the tracks).
During the years, Hot Wheels cars have been collected mostly by kids, but at the past 15 years[vague] there’s been a rise in the number of mature collectors. Mattel estimates that 41 million children grew up playing with the toys, the ordinary collector has over 1,550 automobiles, and kids between the ages of 5 and 15 have an average of 41 automobiles. Most believe the collecting craze began with this Treasure Hunts in 1995. Mike Strauss has been called the father of Hot Wheels collecting; he’s organized two collectors’ events annually in some form since 1986. The first event was the Annual Hot Wheels Collectors Convention, usually held every year at the autumn. The convention happened in a variety of locations around the country until 2001, when the very first Annual Hot Wheels Collectors Nationals was set together. Ever since that time, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate one of cities out of California through the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and has been one of the very first to unite collectors all over the world. He also writes on the Tomart’s Guide To Hot Wheels, a publication listing history, automobile descriptions and values, which is used by almost every collector to learn more about the hobby and their own collection. Strauss sold his set in 2011 and retired from the Hot Wheels Newsletter.
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