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It was the main competitor of Matchbox until 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.

Although Hot Wheels were originally meant for kids and young adults, they’ve become popular with adult lovers, for whom limited edition versions are currently made available.

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Racing track set

Besides the cars themselves, Mattel produced a racing track record (sold individually). Though it would be upgraded during time, the initial trail consisted of a set of brightly colored orange street sections (pieced together to make an oblong, circular race track), together with a single (or occasionally two) “super walkers” (faux service channels through which cars passed onto the tracks, featuring battery-powered spinning wheels( which could propel the cars across the tracks).

During the years, Hot Wheels cars are gathered mostly by kids, but at the past 15 years[vague] there’s been an increase in the number of mature collectors. Mattel estimates that 41 million children grew up playing with the toys, the ordinary collector has over 1,550 automobiles, and kids between the ages of 5 and 15 have an average of 41 cars. Most believe the collecting trend began with this Treasure Hunts in 1995. Mike Strauss was called the father of Hot Wheels amassing; he’s organized two collectors’ events annually in some sort since 1986. The first event was the yearly Hot Wheels Collectors Convention, usually held each year at the fall. The conference happened in a variety of locations around the nation before 2001, once the very first Annual Hot Wheels Collectors Nationals was placed together. The Hot Wheels Collectors Nationals rotate one of cities out of California during the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been one of the very first to unite collectors all over the world. In addition, he writes on the Tomart’s Guide Into Hot Wheels, a publication listing history, auto descriptions and worth, which can be used by virtually every collector to find out more about the hobby and also their own collection. Strauss sold his group in 2011 and retired in the Hot Wheels Newsletter.

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