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It had been the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Although Hot Wheels were initially intended for kids and young adults, so they have become popular with mature collectors, for whom limited edition models are currently made available.
Racing track Collection
Besides the cars themselves, Mattel made a racing track set (sold individually). Even though it could be updated during time, the initial trail consisted of a string of brightly colored orange road sections (pieced together to form an oblong( circular race track), using a single (or occasionally two) “super walkers” (faux service channels through which cars passed on the paths, including battery-powered spinning wheels( which could propel the cars across the tracks).
Through the years, Hot Wheels cars have been gathered mostly by children, but in the last 15 years[vague] there’s been an increase in the number of mature collectors. Mattel estimates that 41 million kids grew up playing with all the toys, the average collector has over 1,550 cars, and children between the ages of 5 and 15 have a mean of 41 cars. Most consider the collecting trend began with this Treasure Hunts in 1995. Mike Strauss has been known as the father of Hot Wheels collecting; he has organized two collectors’ events each year in some form since 1986. The very first event was the yearly Hot Wheels Collectors Convention, usually held each year in the fall. The convention happened in a variety of locations around the nation before 2001, when the first Annual Hot Wheels Collectors Nationals was assembled together. The Hot Wheels Collectors Nationals rotate among cities outside of California throughout the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and was among the very first to unite collectors all over the world. In addition, he writes the Tomart’s Guide Into Hot Wheels, a book listing history, auto descriptions and values, which is used by nearly every collector to find out more about the hobby and also their own collection. Strauss sold his set from 2011 and retired from the Hot Wheels Newsletter.
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