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It was the key competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Many auto manufacturers have licensed Hot Wheels to make scale models of the cars, permitting the use of original design blueprints and detailing. Though Hot Wheels were originally meant for kids and young adults, they have become popular with adult lovers, for whom limited edition versions are now made available.
Racing track set
In addition to the cars themselves, Mattel made a racing track set (sold separately). Although it could be updated during time, the first track consisted of a set of brightly colored orange road sections (pieced together to form an oblong( circular race track), using a single (or occasionally two) “super walkers” (faux service channels through which cars passed on the paths, featuring battery-powered spinning wheels, which would propel the cars across the tracks).
During the years, Hot Wheels cars have been collected mostly by children, but in the previous 15 years[vague] there has been an increase in the amount of adult collectors. Mattel estimates that 41 million children grew up playing with all the toys, the typical collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 cars. Most believe the collecting trend began with the Treasure Hunts in 1995. Mike Strauss was called the father of Hot Wheels amassing; he’s arranged two collectors’ events annually in some form since 1986. The first event was the Annual Hot Wheels Collectors Convention, generally held every year at the autumn. The conference occurred in various locations around the nation before 2001, when the first Annual Hot Wheels Collectors Nationals was placed together. The Hot Wheels Collectors Nationals rotate one of cities out of California throughout the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been among the first to unite collectors all around the world. He also writes the Tomart’s Guide Into Hot Wheels, a publication listing history, auto descriptions and worth, which is used by nearly every collector to find out more about the hobby and also their collection. Strauss sold his collection from 2011 and retired from the Hot Wheels Newsletter.
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