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It had been the primary competitor of Matchbox until 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Although Hot Wheels were originally intended for kids and young adults, they’ve become popular with adult collectors, such as limited edition models are currently made accessible.
Racing track Collection
Besides the cars themselves, Mattel made a racing track set (sold separately). Even though it could be upgraded during time, the initial trail consisted of a collection of brightly colored orange street segments (pieced together to make an oblong( circular race track), with a single (or occasionally two) “super walkers” (faux service channels through which cars passed on the tracks, featuring battery-powered spinning wheels, which would propel the cars along the tracks).
Through time, Hot Wheels cars are collected mostly by kids, but in the past 15 years[vague] there’s been an increase in the number of adult collectors. Mattel estimates that 41 million children grew up playing with all the toys, the normal collector has over 1,550 cars, and children between the ages of 5 and 15 have a mean of 41 automobiles. Most believe the collecting craze started with the Treasure Hunts at 1995. Mike Strauss has been known as the father of Hot Wheels amassing; he has organized two collectors’ occasions each year in some form since 1986. The very first event was the Annual Hot Wheels Collectors Convention, normally held every year at the fall. The convention occurred in various locations around the country before 2001, once the first Annual Hot Wheels Collectors Nationals was assembled together. Since then, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate among cities outside of California during the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been one of the very first to combine collectors all around the world. He also writes the Tomart’s Guide Into Hot Wheels, a publication listing history, automobile descriptions and values, which is used by virtually every collector to learn more about the hobby and their collection. Strauss sold his collection in 2011 and retired from the Hot Wheels Newsletter.
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