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Hot Wheels is a new 1:64, 1:43, 1:18 and 1:50 scale die-cast toy cars introduced by American toy maker Mattel in 1968. It had been the key competitor of Matchbox before 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Many auto manufacturers have licensed Hot Wheels to make scale models of the cars, permitting using original design blueprints and detailing. Although Hot Wheels were originally meant for kids and young adults, so they’ve become popular with mature collectors, for whom limited edition models are currently made available.
Racing track set
In addition to the cars themselves, Mattel produced a racing track set (sold separately). Though it could be upgraded throughout the years, the initial trail consisted of a collection of brightly colored orange road segments (pieced together to form an oblong, circular race track), with a single (or two) “super chargers” (artificial service stations through which cars passed onto the tracks, featuring battery-powered spinning wheels, which could propel the cars along the tracks).
Through time, Hot Wheels cars are collected mostly by kids, but at the past 15 years[vague] there has been an increase in the amount of adult collectors. Mattel estimates that 41 million children grew up playing with the toys, the typical collector has over 1,550 cars, and children between the ages of 5 and 15 have a mean of 41 automobiles. Most consider the collecting craze started with this Treasure Hunts in 1995. Mike Strauss has been known as the father of Hot Wheels amassing; he’s arranged two collectors’ events annually in some form since 1986. The first event was the yearly Hot Wheels Collectors Convention, usually held each year in the autumn. The convention occurred in various locations around the country until 2001, once the very first Annual Hot Wheels Collectors Nationals was placed together. The Hot Wheels Collectors Nationals rotate one of cities out of California through the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been among the first to unite collectors all over the world. He also writes on the Tomart’s Guide To Hot Wheels, a book listing history, car descriptions and values, which can be used by virtually every collector to learn more about the hobby and their own collection. Strauss sold his group in 2011 and retired in the Hot Wheels Newsletter.
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