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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy cars introduced by American toy manufacturer Mattel in 1968. It had been the key competitor of Matchbox until 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Many automobile manufacturers have licensed Hot Wheels to make scale models of the cars, permitting using first layout patterns and detailing. Even though Hot Wheels were initially intended for children and young adults, they have become popular with adult collectors, for whom limited edition versions are currently made available.
Racing track set
In addition to the cars themselves, Mattel made a racing track record (sold separately). Although it would be updated throughout time, the initial trail consisted of a collection of brightly colored orange road segments (pieced together to make an oblong, circular race track), using one (or two) “super walkers” (artificial service channels by which cars passed on the tracks, featuring battery-powered spinning wheels( which could propel the cars across the tracks).
Through the years, Hot Wheels cars are collected mostly by children, but at the past 15 years[vague] there has been a growth in the number of adult collectors. Mattel estimates that 41 million children grew up playing with all the toys, the average collector has over 1,550 automobiles, and children between the ages of 5 and 15 have an average of 41 automobiles. Most believe the collecting craze started with the Treasure Hunts at 1995. Mike Strauss has been called the father of Hot Wheels amassing; he’s arranged two collectors’ events each year in some form since 1986. The very first event was the yearly Hot Wheels Collectors Convention, generally held every year at the fall. The conference happened in various locations around the country until 2001, once the very first Annual Hot Wheels Collectors Nationals was put together. The Hot Wheels Collectors Nationals rotate among cities out of California during the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was among the first to combine collectors all over the world. He also writes the Tomart’s Guide Into Hot Wheels, a book listing history, auto descriptions and worth, which can be used by almost every collector to find out more about the hobby along with their collection. Strauss sold his set in 2011 and retired in the Hot Wheels Newsletter.
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