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It was the key competitor of Matchbox before 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Although Hot Wheels were initially meant for kids and young adults, they’ve become popular with adult collectors, for whom limited edition models are now made accessible.
Racing track set
In addition to the cars themselves, Mattel made a racing track set (sold separately). Although it would be upgraded during the years, the original track consisted of a set of brightly colored orange road sections (pieced together to form an oblong, circular race track), together with a single (or sometimes two) “super walkers” (faux service channels through which cars passed onto the paths, featuring battery-powered spinning wheels, which could propel the cars across the paths).
Through the years, Hot Wheels cars have been collected mostly by children, but in the previous 15 years[vague] there’s been an increase in the number of mature collectors. Mattel estimates that 41 million children grew up playing with the toys, the typical collector has over 1,550 automobiles, and children between the ages of 5 and 15 have an average of 41 cars. Most believe the collecting trend began with the Treasure Hunts at 1995. Mike Strauss was called the father of Hot Wheels amassing; he’s arranged two collectors’ occasions annually in some sort since 1986. The first event was the Annual Hot Wheels Collectors Convention, normally held each year at the fall. The convention happened in various locations around the nation before 2001, when the very first Annual Hot Wheels Collectors Nationals was set together. Ever since that time, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate among cities out of California during the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been one of the very first to combine collectors all around the world. He also writes on the Tomart’s Guide Into Hot Wheels, a book listing history, car descriptions and values, which can be used by virtually every collector to learn more about the hobby and also their collection. Strauss sold his collection in 2011 and retired in the Hot Wheels Newsletter.
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