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It was the primary competitor of Matchbox until 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Many auto manufacturers have licensed Hot Wheels to make scale models of their cars, permitting the use of original design patterns and detailing. Though Hot Wheels were originally intended for children and young adults, so they’ve become popular with adult collectors, for whom limited edition models are now made available.
Racing track Collection
Besides the cars themselves, Mattel made a racing track set (sold separately). Though it would be upgraded throughout time, the first track consisted of a series of brightly colored orange street segments (pieced together to make an oblong, circular race track), with one (or two) “super chargers” (artificial service stations by which cars passed onto the tracks, including battery-powered spinning wheels, which would propel the cars across the paths).
During the years, Hot Wheels cars are collected mostly by children, but at the previous 15 years[vague] there has been an increase in the number of adult collectors. Mattel estimates that 41 million kids grew up playing with the toys, the typical collector has over 1,550 automobiles, and kids between the ages of 5 and 15 have an average of 41 cars. Most consider the collecting craze began with this Treasure Hunts in 1995. Mike Strauss has been known as the father of Hot Wheels amassing; he has organized two collectors’ occasions annually in some form since 1986. The very first event was the yearly Hot Wheels Collectors Convention, generally held every year in the fall. The conference occurred in a variety of locations around the country before 2001, once the very first Annual Hot Wheels Collectors Nationals was assembled together. Since that time, the Conventions are held every year in southern California. The Hot Wheels Collectors Nationals rotate one of cities outside of California through the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was among the first to unite collectors all over the world. He also writes on the Tomart’s Guide Into Hot Wheels, a publication listing history, auto descriptions and values, which can be used by nearly every collector to find out more about the hobby and their collection. Strauss sold his set from 2011 and retired from the Hot Wheels Newsletter.
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