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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy cars introduced by American toy manufacturer Mattel in 1968. It was the key competitor of Matchbox before 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Many automobile manufacturers have licensed Hot Wheels to make scale models of their cars, allowing using initial design blueprints and detailing. Even though Hot Wheels were initially intended for kids and young adults, they have become popular with adult lovers, such as limited edition versions are now made available.
Racing track set
Besides the cars themselves, Mattel made a racing track record (sold separately). Though it would be upgraded throughout time, the first trail consisted of a collection of brightly colored orange road sections (pieced together to make an oblong, circular race track), with a single (or two) “super walkers” (faux service stations through which cars passed onto the tracks, featuring battery-powered spinning wheels, which would propel the cars along the paths).
Through the years, Hot Wheels cars are collected mostly by children, but at the past 15 years[vague] there’s been an increase in the number of mature collectors. Mattel estimates that 41 million children grew up playing with the toys, the typical collector has over 1,550 automobiles, and children between the ages of 5 and 15 have a mean of 41 cars. Most consider the collecting craze began with the Treasure Hunts at 1995. Mike Strauss has been called the father of Hot Wheels collecting; he’s organized two collectors’ occasions each year in some sort since 1986. The very first event was the yearly Hot Wheels Collectors Convention, normally held each year at the autumn. The convention happened in a variety of locations around the country before 2001, once the very first Annual Hot Wheels Collectors Nationals was set together. Ever since then, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate one of cities out of California during the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and was among the first to combine collectors all over the world. In addition, he writes on the Tomart’s Guide To Hot Wheels, a book listing history, automobile descriptions and values, which is used by nearly every collector to learn more about the hobby along with their own collection. Strauss sold his set in 2011 and retired from the Hot Wheels Newsletter.
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