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It was the key competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Even though Hot Wheels were initially meant for kids and young adults, they’ve become popular with mature lovers, such as limited edition models are now made accessible.
Racing track Collection
Besides the cars themselves, Mattel made a racing track set (sold individually). Though it could be upgraded throughout the years, the original trail consisted of a set of brightly colored orange street segments (pieced together to make an oblong, circular race track), using a single (or two) “super chargers” (faux service channels through which cars passed on the paths, featuring battery-powered spinning wheels, which could propel the cars along the tracks).
Through the years, Hot Wheels cars have been collected mostly by children, but at the previous 15 years[vague] there’s been a growth in the amount of mature collectors. Mattel estimates that 41 million kids grew up playing with the toys, the ordinary collector has over 1,550 automobiles, and children between the ages of 5 and 15 have an average of 41 automobiles. Most consider the collecting trend started with the Treasure Hunts at 1995. Mike Strauss was known as the father of Hot Wheels amassing; he has arranged two collectors’ events annually in some form since 1986. The very first event was the Annual Hot Wheels Collectors Convention, normally held each year in the autumn. The convention occurred in various locations around the country before 2001, when the very first Annual Hot Wheels Collectors Nationals was placed together. The Hot Wheels Collectors Nationals rotate one of cities out of California throughout the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was among the first to unite collectors all over the world. He also writes on the Tomart’s Guide Into Hot Wheels, a book listing history, car descriptions and worth, which is used by virtually every collector to learn more about the hobby and also their own collection. Strauss sold his collection from 2011 and retired in the Hot Wheels Newsletter.
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