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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale wracking toy cars introduced by American toy manufacturer Mattel in 1968. It was the key competitor of Matchbox before 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Though Hot Wheels were originally intended for kids and young adults, so they’ve become popular with mature collectors, for whom limited edition models are now made accessible.
Racing track set
Along with the cars themselves, Mattel made a racing track set (sold separately). Even though it could be updated during the years, the initial trail consisted of a set of brightly colored orange street segments (pieced together to form an oblong, circular race track), using a single (or two) “super walkers” (faux service channels by which cars passed onto the paths, featuring battery-powered spinning wheels( which could propel the cars across the paths).
Through the years, Hot Wheels cars are collected mostly by kids, but in the last 15 years[vague] there has been an increase in the number of mature collectors. Mattel estimates that 41 million kids grew up playing with all the toys, the normal collector has over 1,550 automobiles, and kids between the ages of 5 and 15 have a mean of 41 automobiles. Most consider the collecting trend began with this Treasure Hunts at 1995. Mike Strauss was known as the father of Hot Wheels collecting; he’s organized two collectors’ events annually in some form since 1986. The first event was the yearly Hot Wheels Collectors Convention, usually held every year in the fall. The convention happened in a variety of locations around the country before 2001, when the first Annual Hot Wheels Collectors Nationals was put together. Since then, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate among cities out of California through the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and has been one of the first to unite collectors all around the world. In addition, he writes on the Tomart’s Guide To Hot Wheels, a publication listing history, auto descriptions and worth, which can be used by nearly every collector to learn more about the hobby and their own collection. Strauss sold his collection from 2011 and retired in the Hot Wheels Newsletter.
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