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It had been the main competitor of Matchbox until 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Even though Hot Wheels were originally intended for kids and young adults, they’ve become popular with adult lovers, for whom limited edition models are now made available.
Racing track Collection
In addition to the cars themselves, Mattel produced a racing track set (sold separately). Although it could be updated throughout the years, the original trail consisted of a string of brightly colored orange street sections (pieced together to form an oblong, circular race track), together with one (or two) “super walkers” (artificial service stations by which cars passed onto the paths, including battery-powered spinning wheels, which could propel the cars along the paths).
Through the years, Hot Wheels cars are gathered mostly by kids, but at the past 15 years[vague] there has been an increase in the amount of mature collectors. Mattel estimates that 41 million children grew up playing with all the toys, the typical collector has over 1,550 automobiles, and kids between the ages of 5 and 15 have an average of 41 automobiles. Most consider the collecting craze began with the Treasure Hunts at 1995. Mike Strauss has been called the father of Hot Wheels amassing; he has organized two collectors’ events each year in some form since 1986. The first event was the Annual Hot Wheels Collectors Convention, normally held every year at the autumn. The convention occurred in a variety of locations around the nation until 2001, once the very first Annual Hot Wheels Collectors Nationals was put together. The Hot Wheels Collectors Nationals rotate among cities outside of California through the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and has been one of the first to combine collectors all around the world. In addition, he writes on the Tomart’s Guide To Hot Wheels, a publication listing history, automobile descriptions and values, which is used by virtually every collector to find out more about the hobby and their own collection. Strauss sold his group from 2011 and retired in the Hot Wheels Newsletter.