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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale wracking toy automobiles introduced by American toy manufacturer Mattel in 1968. It was the primary competitor of Matchbox before 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.

Many auto manufacturers have licensed Hot Wheels to make scale models of their cars, permitting the use of first design patterns and detailing. Even though Hot Wheels were originally meant for kids and young adults, they have become popular with mature collectors, for whom limited edition models are currently made available.

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Hot Wheels Chevrolet Camaro Concept: SEMA?s Biggest Toy

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Hot Wheels Chevrolet Camaro Concept: SEMA?s Biggest Toy

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Racing track set

Along with the cars themselves, Mattel produced a racing track set (sold individually). Although it would be updated during the years, the original track consisted of a collection of brightly colored orange road sections (pieced together to form an oblong, circular race track), with one (or sometimes two) “super hitter” (artificial service channels by which cars passed onto the tracks, featuring battery-powered spinning wheels( which could propel the cars along the paths).

During time, Hot Wheels cars are collected mostly by children, but at the last 15 years[vague] there has been a rise in the amount of adult collectors. Mattel estimates that 41 million children grew up playing with the toys, the typical collector has over 1,550 automobiles, and kids between the ages of 5 and 15 have a mean of 41 cars. Most believe the collecting trend began with this Treasure Hunts at 1995. Mike Strauss has been called the father of Hot Wheels collecting; he’s organized two collectors’ occasions each year in some form since 1986. The very first event was the Annual Hot Wheels Collectors Convention, normally held each year in the autumn. The convention occurred in various locations around the nation until 2001, once the very first Annual Hot Wheels Collectors Nationals was assembled together. Ever since that time, the Conventions are held every year in southern California. The Hot Wheels Collectors Nationals rotate one of cities outside of California throughout the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and was among the first to unite collectors all over the world. In addition, he writes on the Tomart’s Guide Into Hot Wheels, a publication listing history, automobile descriptions and values, which can be used by virtually every collector to find out more about the hobby and their own collection. Strauss sold his group from 2011 and retired from the Hot Wheels Newsletter.

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