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It was the key competitor of Matchbox until 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Though Hot Wheels were originally intended for kids and young adults, so they’ve become popular with mature lovers, such as limited edition models are currently made available.
Racing track set
Besides the cars themselves, Mattel produced a racing track record (sold separately). Even though it could be updated throughout time, the first trail consisted of a string of brightly colored orange road sections (pieced together to make an oblong( circular race track), together with one (or two) “super hitter” (faux service channels by which cars passed onto the paths, including battery-powered spinning wheels, which could propel the cars across the tracks).
During the years, Hot Wheels cars have been collected mostly by kids, but in the previous 15 years[vague] there’s been an increase in the amount of adult collectors. Mattel estimates that 41 million kids grew up playing with the toys, the normal collector has over 1,550 automobiles, and kids between the ages of 5 and 15 have an average of 41 automobiles. Most consider the collecting trend started with this Treasure Hunts in 1995. Mike Strauss was called the father of Hot Wheels amassing; he has arranged two collectors’ occasions each year in some form since 1986. The first event was the yearly Hot Wheels Collectors Convention, normally held each year at the fall. The convention occurred in various locations around the country until 2001, once the first Annual Hot Wheels Collectors Nationals was set together. The Hot Wheels Collectors Nationals rotate one of cities outside of California through the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was one of the first to unite collectors all over the world. He also writes the Tomart’s Guide To Hot Wheels, a book listing history, car descriptions and worth, which is used by almost every collector to learn more about the hobby and also their collection. Strauss sold his set from 2011 and retired from the Hot Wheels Newsletter.
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