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It had been the key competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox.
Though Hot Wheels were originally meant for kids and young adults, they’ve become popular with adult lovers, such as limited edition models are now made available.
Racing track set
Besides the cars themselves, Mattel produced a racing track set (sold individually). Even though it could be updated throughout the years, the first track consisted of a set of brightly colored orange road sections (pieced together to form an oblong, circular race track), using a single (or sometimes two) “super hitter” (artificial service channels by which cars passed onto the tracks, including battery-powered spinning wheels, which could propel the cars along the tracks).
During time, Hot Wheels cars are gathered mostly by children, but at the last 15 years[vague] there has been a growth in the amount of mature collectors. Mattel estimates that 41 million kids grew up playing with the toys, the normal collector has over 1,550 automobiles, and children between the ages of 5 and 15 have an average of 41 cars. Most believe the collecting craze began with this Treasure Hunts in 1995. Mike Strauss was known as the father of Hot Wheels amassing; he’s arranged two collectors’ events each year in some sort since 1986. The very first event was the yearly Hot Wheels Collectors Convention, usually held every year in the autumn. The conference happened in various locations around the country before 2001, once the very first Annual Hot Wheels Collectors Nationals was placed together. The Hot Wheels Collectors Nationals rotate one of cities outside of California through the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and was one of the very first to combine collectors all over the world. He also writes the Tomart’s Guide To Hot Wheels, a book listing history, auto descriptions and worth, which is used by nearly every collector to learn more about the hobby and their own collection. Strauss sold his collection in 2011 and retired from the Hot Wheels Newsletter.
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