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Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale wracking toy automobiles introduced by American toy maker Mattel in 1968. It had been the key competitor of Matchbox until 1997, when Mattel purchased Tyco Toys, then-owner of Matchbox.
Though Hot Wheels were initially meant for kids and young adults, so they have become popular with adult collectors, for whom limited edition models are currently made available.
Racing track Collection
In addition to the cars themselves, Mattel produced a racing track set (sold individually). Though it would be upgraded throughout time, the first trail consisted of a series of brightly colored orange street segments (pieced together to make an oblong( circular race track), with one (or occasionally two) “super walkers” (artificial service channels through which cars passed on the tracks, featuring battery-powered spinning wheels( which could propel the cars along the tracks).
Through the years, Hot Wheels cars are collected mostly by kids, but in the previous 15 years[vague] there’s been a growth in the number of adult collectors. Mattel estimates that 41 million children grew up playing with the toys, the ordinary collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 cars. Most believe the collecting trend began with the Treasure Hunts at 1995. Mike Strauss has been called the father of Hot Wheels amassing; he’s arranged two collectors’ events each year in some form since 1986. The very first event was the Annual Hot Wheels Collectors Convention, generally held every year in the fall. The conference happened in various locations around the country until 2001, when the first Annual Hot Wheels Collectors Nationals was put together. The Hot Wheels Collectors Nationals rotate among cities out of California throughout the spring. Strauss has also released the Rs Hot Wheels Newsletter since 1986 and was among the first to combine collectors all over the world. He also writes on the Tomart’s Guide To Hot Wheels, a book listing history, car descriptions and values, which is used by nearly every collector to learn more about the hobby and their collection. Strauss sold his set from 2011 and retired from the Hot Wheels Newsletter.
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